Follow along as we build a bigger, more beautiful GOODS.
Reopening at the end of March.

Week 1

The vision

As with any building project, the new GOODS needed strong foundations.
Our first and most important task was finding the right architect.


Julius Nielsen,

Architect MAA

The vision of a more beautiful GOODS

Having taken the decision to acquire the store next door and expand GOODS, we quickly engaged the Copenhagen-based architect Julius Nielsen to collaborate on our vision. Julius had recently established his own practice and proved to be a rigorous and imaginative partner throughout. His ability to conceptualize our thoughts and intentions was decisive. We’ll leave the last words to him:

“Kasper is the owner of the store and is a truly discerning client with a very strong idea of his brand. There was never any temptation to go cutting edge as a lot of stores do because that shock-of-the-new quickly fades and you’re left with something that feels forced, uncomfortable, and unable to accommodate the passing of time.”

Building in resilience

“We started with visual stimuli and gradually dug deeper into the periods and inspirations behind them. The Danish golden age of design was a clear reference but we’ve blended in some elements from the 1920s and 1930s to create an interior that is still contemporary but much more resilient to changing tastes and passing fads.

“The new GOODS is an evolution of the current one – we’ve used the same contemporary materials in many places, and a lot of the new furniture is made using the same oak. One clear objective was to make the store feel as welcoming as possible. We used a lot of time tweaking the colour palette of the entire store, playing with the light simulations and adjusting the textures to create an atmosphere where you feel like you don’t want to leave.”


While this is the main place to follow the rebuilding process, we’ll also be posting occasional updates on our Instagram.


Get the latest news from the store as well as cultural and retail views and insights from the GOODS team.

Our Story

With impeccable timing, we launched GOODS in a tiny basement just as the rumbles of the 2008 global financial crisis began growing louder. But we stayed the course and, having long since outgrown the basement, we’ve gone on to be named as one of Monocle’s top 100 global retail destinations. Today we’re proudly headquartered in the Østerbro neighbourhood of Copenhagen from where we serve a growing mix of loyal locals and discerning visitors who come from far and wide to share in our commitment to quality craftsmanship and design.

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